Merchant’s Heart is a premium spirit enhancer. It launched in 2017.
Working with senior designer Silv Leal, we were tasked to come up with a new creative platform to work under the brand’s proposition of ‘Bikan Yuso’, which translated from the Japanese means 'To have a sense of beauty and playful imagination'.
When exploring Bikan Yuso, we came up with 'The Flow': To have a sense of beauty and playful imagination, you must let yourself go. There cannot be any restrictions. It is an endless flow.
To visually represent The Flow, we decided to use the Japanese calligraphy art style of Shuji and patterns called Wagara. which have meanings attached to each pattern. Each flavour had its own Wagara and the pattern's meaning was linked to the flavour.
All of this work was done for a push in Sainsbury's, August 2019. The below slides were taken from a client presentation.
Along with designer Gray Cousins, we had a go at re-designing the logo and bottle.
