In 2019, Gray came up with a new creative proposition of 'Spark Something' for Lucozade Energy.
With its foundations in Northern Soul. This was the TVC they created.
Working with designer Silv Leal and communications strategist Felicia Popescu, we were tasked to make 'Spark Something' work across the different Shopper channels. This is what we created.
These slides are from a client presentation.
