I was brought in by Chelsea FC to be the lead UX and creative copywriter for their football training app for kids called Perfect Play:
I wrote the scripts for the app's numerous videos and helped come up with the secondary tagline 'Become the player you want to be'. I also created the app's new TOV and UX writing too, working closely with UI, UX and game designers in the process.
The app launched in the UK and the US at the beginning of August 2020 with the global launch planned for a later date.
I also wrote the App Store copy (https://lnkd.in/d6rcput) and the copy for the video and images:
One of the highlights of working on Perfect Play was receiving the impressive accolade of 'App of the Day' from Apple.