In 2019, Ribena launched Frusion. It came under the 'Ribena Artistry' platform that JWT came up, which was used on all the ATL stuff (https://www.youtube.com/watch?v=k97063YlYEk). I was charged to come up with how this was going to flex across the Shopper channels.
Working with designer Silv Leal and communications strategist Felicia Popescu, this was the outcome - Feel Infused.
These are all slides from a client pressie.
The message was flexed across different occasions too.
The Shopper messaging hierarchy.
