Amsterdam-based, strategy-led design and technology agency, Your Majesty, briefed me to work on a new tone of voice for EQl's rebrand.
EQL is a hype-launch platform who have handled product launches for the likes of Nike, Tiffany and more. Here's how EQL's Head of Marketing, Mitchell Holder, announced the rebrand:
I was tasked with coming up with the new brand voice and tone to work with the new brand positioning of 'EQL, where commerce is built for passion':
I then gave examples of how this new brand voice and tone would work over multiple touchpoints:
