Leading Shopper agency Whippet brought me on board to help craft a new TOV and rebrand for Marks & Spencer's loyalty card scheme - Sparks. M&S wanted to inject some humour into Sparks's in-store and proximity comms.
I crafted the new humour elements for the TOV and came up with the 'Shopper Humour Index Triangle' to show where humour, and how much of it, should be used.
